I’m Gonçalo Mendes, a communication professional with experience across corporate communication, brand strategy, AI data quality and diversity, equity and inclusion initiatives. My work is grounded in a simple belief: communication is most effective when it is clear, inclusive and connected to people’s lived experience. Since October 2026, I have been part of Fidelidade’s Belonging & Engagement team within People and Organizational Experience, where I support people communications, employer branding and employee engagement, acting as a bridge between internal stakeholders and the department. Alongside this, I lead social media at More Office and founded the home décor e-commerce brand Casa Galeria. My background at Microsoft Portugal, together with experience in institutional communication, sustainability and accessibility, allows me to bring a multidisciplinary and human-centred perspective to organizational culture.