More Office: from price list to community
How I repositioned the social media of an office supplies distributor, from price to usefulness and community.
ClientMore Office, office supplies and equipment distributor
ServiceSocial media management
SinceOctober 2020, ongoing
ChannelsFacebook, Instagram and LinkedIn
The challenge
Communication was centred on price and product display. Instagram had far fewer followers than Facebook, and the company’s LinkedIn had no presence to speak of.
What I did
- Repositioned communication around product usefulness and the customer community.
- Set up an editorial calendar with weekly management approval and scheduling in Metricool.
- I produce visuals and Reels, coordinate the external creative agency and treat LinkedIn as a B2B authority channel.
How I work with management
Each week, management receives the following week’s posts, approves them or asks for changes, and scheduling is done. That is about ten minutes a week on the client’s side.
