Presence audit: find out where your brand is losing customers.
A complete review of your brand’s communication, with a 90-day action plan. So you can decide where to invest before spending more on ads, social media or your website.
This makes sense if…
- You invest in social media, ads or a website, but don’t know what is working.
- You are launching or reviewing your brand and want to decide based on data.
- Every channel seems to speak a different language.
What’s included
- 6-dimension audit: identity, content, social media, website, e-commerce and data.
- Benchmark against 3 direct competitors, chosen with you.
- 90-day action plan, with each step ranked by impact and effort.
- 60-minute presentation session to discuss priorities.
What’s not included
Carrying out the actions is not included. If you wish, you can continue with one of the other packages.
How it works
- 1Mutual consultation
30 minutes by video call, free of charge.
- 2Access and brief
You share whatever statistics you have and your brand’s goals.
- 3Analysis
Two weeks of audit and benchmarking.
- 4Presentation
60-minute session and final report.
Example
Frequently asked questions
What do I get at the end?
A report with your presence index, the strengths and weaknesses in each dimension and the 90-day plan, presented in a 60-minute session.
Do I need to give access to my accounts?
It helps, but it isn’t required. With your social media and website statistics, the audit is more precise.
I don’t know where to start. Is this the right package?
Often, yes: the audit tells you where to invest first. We confirm in the mutual consultation whether it is the best starting point.
Independent activity, unrelated to my employer. I do not take on projects in insurance or insurance brokerage, private healthcare, savings and investment, assistance services or mortgage lending, nor internal communication or employer branding work.